The Licensing Company (TLC) is the UK’s leading brand and entertainment licensing company, representing major brand names such as Cosmopolitan, Royal Ascot, Jeep and Michelin, and entertainment licenses such as South Park, Nickelodeon, Lord of the Rings and Sesame Street.

The site needed to showcase the company’s portfolio in a way that was informative, engaging and appealing, to both prospective new business and existing clientele. They wanted an elegant and individual look to their site that would make sure it stood out from the rest.

Keymedia’s design effectively positions the company beside the profiles of the brands it has worked with. They were keen to exploit the full potential of Flash programming, giving the site an edge of creativity, innovation and credibility.

Visitors to the site are also guided through the company’s activities without the use of overcrowded graphics or superfluous text, encouraging them to explore and enjoy the site to its full potential.

www.thelicensingcompany.com