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Freedman International plc is a project management consulting company specialising in international communication programmes. With offices in London and New York, they offer a unique service to businesses that need to target global markets for their major brands.
They are experts at achieving fast, co-ordinated product launches on an international scale.
They have been managing international communication programmes successfully for a decade for some of the world's largest and most successful companies such as British Airways, Electrolux, Ford Motor Company, Fujitsu, KLM, Merck, Rover, Shell, United Parcel Service, SAS and Xerox.
Freedman offer a broad variety of services but they felt that they were being pigeonholed as, say, translators or producers of product documentation.
To get their message across better, they engaged Keymedia to create a CD presentation that would explain their whole philosophy rather than concentrating on one particular service.
Keymedia created a 12 minute Flash presentation built as a series of modules so that it could be easily customised for different uses. The CD is sent out to existing and new customers. The CD is also used by the sales team and as a general marketing tool.
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