Pop Idol

Keymedia were brought in by Fremantle during the early stages of the show's planning to help develop a brand identity and style guide. Our task was to create a dynamic, distinctive branded environment across all media. Utilising the combined knowledge of Keymedia and Fremantle's internal team, we created an identity and style guide that was functional and easy to use. The style guide informed the look of everything from the TV credits, lighting and set design, website even down to the layouts newspapers and magazines were using, Pop Idol blue was seen everywhere. The logo became a star in its own right, appearing in the media in a way no TV identity has done before (including Popstars and Big Brother). In the week before the final, it appeared on the front page of every national daily newspaper and spawned a whole posse of imitators.

Keymedia has also designed variations on the logo and guide for use internationally including Idols (Europe) and American Idol (USA) creating a globally recognised family of brands.

"The first thing is to try and get across what a success you have been involved with. Pop Idol is being seen as a landmark in the TV industry. We have had internal presentations where we have been told that we are only ever likely to work on a project like this, once in a lifetime. The ratings have been phenomenal. The press coverage has been unsurpassed. The phone call voting has broken records. Basically a BIG THANK YOU for the work you've done on it".
- Fran Bromley, International Creative Manager